Product manager · user researcher
Hello.
I am Matt Potter, an experienced Product Manager with a love for user research and product strategy. After more than a decade working across different verticals in the tech industry, I’ve developed a mixed-methods approach to user research and fine-tuned my product sense while owning the entire product development lifecycle.
Explore my work ↗
Selected Research
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Research & discovery
Do Restaurant owners feel at ease with web design terminology?
User testing gauged restaurant owners’ comfort styling their digital storefronts, including ambiguous web design terminology like “drop shadow” and “hover state”.
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Research & discovery
How to turn restaurant owners into professional web designers
BentoBox needed to rethink its website builder so restaurants could build beautiful websites themselves.
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Research & discovery
Disjointed Web Design processes, and how Restaurants then got the short end of the stick
A legacy design system meant designers were tripling their effort—and taking longer to deliver the highest-quality digital storefronts.
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Research & discovery
Expanding Cloudbeds to Boost the Guest Experience
A design sprint helped this hospitality tech company streamline operations and increase revenue during the pandemic.
↗When I’m not working
I’m a long-distance runner, an amateur sourdough baker, a weekend woodworker, an avid reader. I’m always planning the next adventure with my dog Billy.
A little about me
Good products start with better questions.
More about Matt ↗Latest writing
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