Selected work
Research that changes what gets built.
Case studies from product discovery, strategy, and UX research across hospitality and restaurant technology.
Research & discovery
Do Restaurant owners feel at ease with web design terminology?
User testing gauged restaurant owners’ comfort styling their digital storefronts, including ambiguous web design terminology like “drop shadow” and “hover state”.
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Research & discovery
How to turn restaurant owners into professional web designers
BentoBox needed to rethink its website builder so restaurants could build beautiful websites themselves.
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Research & discovery
Disjointed Web Design processes, and how Restaurants then got the short end of the stick
A legacy design system meant designers were tripling their effort—and taking longer to deliver the highest-quality digital storefronts.
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Research & discovery
Expanding Cloudbeds to Boost the Guest Experience
A design sprint helped this hospitality tech company streamline operations and increase revenue during the pandemic.
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Research & discovery
Why POS wasn’t sticking at table service restaurants
Part of a large-scale research effort with BentoBox + Clover POS customers, I visited a small tavern during dinner service to understand the jobs to be done—and the jobs that could not be done with Clover.
↗Research & discovery